Hi, I’m Elizabeth!

I help brands figure out what’s next — and what to do about it.

I’m a consumer foresight and innovation strategist who turns cultural shifts, category signals, and emerging behaviors into clear growth opportunities. Think: whitespace, innovation platforms, brand stretch, product territories, claims, concepts, and strategic roadmaps that teams can actually use.

My work sits at the messy, exciting front end of innovation — where consumer needs are changing, categories are blurring, and brands are trying to decide where to play next.

I connect the dots between culture, consumers, categories, and commerce to help brands build ideas that are not only smart and future-facing, but useful, ownable, and ready to move.