Hi, I’m Elizabeth!

I help brands see around corners.

As a consumer foresight and innovation strategist, I translate cultural shifts, category change, and emerging consumer needs into actionable growth opportunities for CPG, food, beverage, wellness, and personal care brands.

My sweet spot is the front end of innovation: identifying whitespace, building platforms, shaping concepts, developing product territories, and helping teams decide where to play, how to win, and what ideas are actually worth pursuing.

Equal parts researcher, strategist, dot-connector, and “wait, there’s something interesting happening here” person — I turn signals into stories, and stories into strategies.

I live in Raleigh, NC with my husband, two sons, and golden retriever Berdie.